Culture Design™ is the practicing discipline in our creative lab. A multi-platform, multi-disciplinary approach to business and communication based on constant experimentation. It mixes strategies derived from advertising, marketing, public relations, social media and experiential branding. Its ultimate goal is to create communities of voluntary subscribers and advocates by using all the tools available to humanize the relationship between people and brands.
It is like old school business with new tools.
Culture Design™ is a constantly evolving discipline – not static, but organic just like us. Instead of casting a huge net, it uses a micro-social approach that allows us to identify and connect with the right people in a hyper-local manner. It does not focus on turn-key sales or branding, but creating a market and a culture. We don’t boil people down to numbers or markets or focus groups, but instead promote conversation, interaction and engagement. We know and believe that consumers are smart and informed, so in a world where corporations are people and people are corporations, what we need is humanity in the interaction.
As a creative lab, our methods are rooted in persistent and exhaustive experimentation. We approach each challenge as we would an experiment: forming questions, gathering research, taking field notes and more importantly - gaining results.